Annette Fritsch is an executive advisor and former Chief Product Design Officer with over 25 years of experience leading research, development, and innovation organizations in complex, high-performance environments. She has led cross-functional teams responsible for the development and launch nearly a thousand consumer products, translating human insight into strategy, systems, and experiences that deliver measurable business impact.

Alongside her executive work, Annette is a third-generation yoga practitioner, certified yoga teacher, and trained facilitator in the Wim Hof Method, Ayurveda Health Counseling, Authentic Leadership, Life Coaching, and Kundalini Activation. Her approach integrates evidence-based leadership practices with a deep understanding of the nervous system, embodiment, and sensory awareness.

Annette’s work focuses on helping leaders move from reactivity to clarity — building the internal conditions required for creative thinking, sound decision-making, and steady leadership under pressure. She supports executives and teams in developing presence, resilience, and trust in their own perception so they can navigate uncertainty, inspire alignment, and lead with intention.

Her practice sits at the intersection of performance and presence: where strategy is informed by human experience, and leadership begins with self-awareness.